How an Agent Helps Market Your House

How an Agent Helps Market Your House

If you're ready to sell your house, you might be wondering what you need most from your real estate agent. According to a survey by the National Association of Realtors (NAR), one of the top things recent sellers wanted was help marketing their house to potential buyers. This might be your priority as well.

You expect your agent to craft a compelling description of your home and pair it with high-quality photos. But when you partner with a great agent, you'll get much more than that.

They’ll employ a variety of strategies to ensure your house stands out. Here are some of the most common methods real estate agents use to market homes, according to the same NAR report (see graph below):

So, how can you benefit from your agent using these methods?

• Listing on the MLS – By listing your house on the Multiple Listing Service (MLS), it will gain more visibility among other real estate agents and potential buyers. This increased exposure can lead to more traffic, which might result in more offers and, ultimately, a better price for your home.
• Using a Yard Sign – A yard sign can attract the attention of people driving or walking by, generating local interest. Nearby residents might have friends or family looking to move into the area. Additionally, the sign prominently displays your agent’s contact information, making it easy for interested buyers to reach out.
• Having an Open House – When your agent advertises and hosts an open house, it creates a buzz and shows buyers that others are interested too, which can lead to stronger offers. Hosting an open house is also convenient because you only need to vacate your home once for many buyers to visit. Additionally, your agent can gather valuable feedback on what potential buyers like or don’t like, helping you make necessary improvements to attract more buyers later if needed.
• Showcasing on Your Agent’s Website – Listing your house on your agent’s website ensures a professional presentation of your property. Additionally, those visiting your agent’s website are more likely to be serious buyers ready to make a move.
• Social Networking – Your real estate agent puts in the effort to maintain a robust social media presence. This strategy helps market your house to a vast audience and makes it easy for people to share your listing with friends and family who might be interested.
• Providing Virtual Tours – Virtual tours offer great convenience for buyers, particularly those relocating from out of town, as they can view your home anytime, day or night. This method demonstrates that your agent is leveraging the latest technology to market your house effectively.

There are many tools that can be used to market your house. As NerdWallet sums up:

“A good real estate agent will have a robust plan to promote your listing in an effort to find the right pool of buyers. Adding your home to databases of available homes called multiple listing services (MLS), open houses, 3D virtual tours, professional photography and broker tours for buyers’ agents (particularly for luxury homes) are all factors that may go into a marketing plan.”

As a seller, partnering with a creative local real estate agent is a smart move. They can leverage various marketing strategies to ensure your house gets maximum exposure and attracts a wide range of potential buyers.

Bottom Line

When it comes to marketing your house, partnering with a local real estate agent offers numerous benefits. If you're ready to sell but don't know where to start, let's chat.