O’Neil Property Group 201 E Veterans Pkwy, Yorkville, IL 60560 Effective Date: April 10, 2026 | Last Updated: April 10, 2026
- Introduction
O’Neil Property Group (“we,” “us,” or “our”), a licensed real estate brokerage located at 201 E Veterans Pkwy, Yorkville, IL 60560, is committed to protecting the privacy and security of your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website (the “Site”), use our services, or otherwise interact with us.
This Privacy Policy applies to all users of the Site, including visitors, registered users, and clients. By accessing or using the Site, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access the Site. Your use of this Site and our services, and any disputes arising from it, is subject to this Privacy Policy as well as our Terms and Conditions and all its dispute resolution provisions, including arbitration, limitation on damages, and choice of law.
If you have questions or concerns regarding this policy, please contact us at the contact information provided at the end of this document.
- Information We Collect
2.1 Information You Provide Directly
We collect personal information from you only when you voluntarily submit it, including but not limited to:
Contact information such as your name, email address, mailing address, and phone number.
Account and registration data submitted through property search portals powered by Showcase IDX.
Inquiry and transaction data, including property search criteria, saved listings, showing requests, and communications related to buying, selling, or renting real estate.
Requests to find out more about our programs, requests to contact us, and requests to forward your information to one of our affiliated real estate professionals.
Communications you send to us, including customer inquiries, feedback, and responses to surveys or promotional materials.
User-generated content such as reviews, testimonials, blog comments, and social media interactions.
2.2 Information Collected Automatically
When you access the Site, we and our third-party service providers automatically collect certain information through cookies, tracking pixels, log files, and similar technologies. This includes:
Device and browser information, such as your IP address, browser type and version, operating system, device identifiers, and screen resolution.
Usage data, including pages visited, time spent on pages, click patterns, referring URLs, navigation paths, property searches performed, and listings viewed.
Location data derived from your IP address or, with your consent, more precise geolocation data from your device.
Session recording and behavioral data, including mouse movements, clicks, scrolls, and page interactions, collected through tools such as Microsoft Clarity for the purpose of improving user experience and Site performance.
Cookie and tracking data, including session identifiers, authentication tokens, and preference settings.
2.3 Information from Third Parties
We may receive information about you from third-party sources, including social media platforms, MLS data providers, real estate technology partners, advertising networks, and publicly available sources. We may combine this information with data we collect directly.
- How We Use Your Information
We use the information we collect for the following purposes:
Service Delivery: To operate, maintain, and improve the Site; facilitate property searches via Showcase IDX; process inquiries; manage your account; and provide real estate brokerage services.
Personalization: To tailor property recommendations, content, and advertisements to your interests and search preferences, and to display content based upon your interests.
Communication: To send you property alerts, market updates, service-related notices, newsletters, promotional materials, and marketing communications (with your consent where required).
Advertising: To deliver targeted advertising through platforms including Meta (Facebook/Instagram) using the Facebook Pixel, and to measure the effectiveness of our advertising campaigns.
Analytics: To monitor usage patterns, analyze user behavior, conduct research and analysis, and improve Site performance using Google Analytics, Google Tag Manager, and Microsoft Clarity.
AI and Service Improvement: Information collected may be used to help train AI models and improve our offerings and services.
Security: To detect, prevent, and address fraud, unauthorized access, and other illegal or harmful activities.
Legal Compliance: To comply with applicable laws, regulations, legal processes, real estate licensing requirements, and governmental requests.
Data will not be sold or shared with third parties for their own promotional or marketing purposes except as described in this Privacy Policy.
- Third-Party Analytics, Tracking, and Advertising Tools
We use the following third-party tools and services on the Site. Each operates under its own terms of service and privacy policy:
4.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google LLC, to collect and analyze information about how users interact with the Site. Google Analytics uses cookies to collect standard internet log information and visitor behavior data in an anonymized form. The information generated by the cookie about your use of the Site is transmitted to Google. For more information, refer to Google’s Privacy Policy. You may opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
4.2 Google Tag Manager
We use Google Tag Manager to manage and deploy marketing and analytics tags (small pieces of code) on the Site. Google Tag Manager does not collect personally identifiable information itself but facilitates the deployment of other tags that may collect data as described in this Privacy Policy.
4.3 Microsoft Clarity
We use Microsoft Clarity to capture how users interact with our Site through behavioral metrics, heatmaps, and session replays. Website usage data is captured using first-party and third-party cookies and other tracking technologies to determine the popularity of services and online activity. Microsoft Clarity does not track users across other websites. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
4.4 Facebook Pixel (Meta)
We use the Facebook Pixel (also known as the Meta Pixel), a tracking tool provided by Meta Platforms, Inc., to measure the effectiveness of our advertising on Facebook and Instagram, to deliver targeted advertisements to users who have visited the Site, and to build custom audiences for future advertising campaigns. The Facebook Pixel collects data about your browsing activity on the Site and may link it to your Facebook profile. For more information, refer to Meta’s Data Policy. You may manage your ad preferences through your Facebook account settings.
4.5 Showcase IDX
We use Showcase IDX, a real estate search platform, to provide property search functionality on our Site. When you use the property search features, register for an account, save searches, or interact with property listings, Showcase IDX may collect information including your name, email address, phone number, search criteria, saved properties, and browsing behavior within the IDX portal. This data is used to provide and improve property search services, deliver personalized property recommendations, and facilitate communications regarding listings and real estate services. For more information, refer to Showcase IDX’s privacy policy.
4.6 Additional Third-Party Services
We may also use additional third-party services, tools, widgets, or integrations not specifically named herein, including but not limited to CRM systems, email marketing platforms, chat tools, and social media integrations. Any such services will collect, process, and use data in accordance with their own terms of service and privacy policies. We may use another company to place cookies on your computer to collect non-personally identifiable information to compile aggregated statistics for us about visitors to the Site. We will update this Privacy Policy to reflect material changes to the third-party services we use.
- Cookies, Tracking Technologies, and Do Not Track
5.1 Types of Cookies We Use
Essential Cookies: Required for core functionality such as authentication, security, IDX property search, and navigation. These cannot be disabled.
Performance Cookies: Collect anonymized data about how users interact with the Site (e.g., via Google Analytics and Microsoft Clarity) to help us improve performance and usability.
Functionality Cookies: Remember your preferences and settings, including saved property searches, to provide a personalized experience.
Advertising and Targeting Cookies: Used by the Facebook Pixel and other advertising platforms to deliver relevant advertisements and measure campaign effectiveness.
5.2 Managing Cookies
You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site, including property search features. For more information, refer to your browser’s help documentation.
5.3 Do Not Track Signals
We do not currently honor “Do Not Track” (DNT) browser signals or similar mechanisms. If you use any signal or mechanism that provides you the ability to exercise choice regarding the collection of personally identifiable information about your online activities over time and across third-party websites or online services, we may not alter our data collection and usage practices in response to such signals. When you use our Site, no other parties can collect personally identifiable information about your online activities over time and across different websites, except as described in this Privacy Policy with respect to the third-party services identified herein.
- How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:
Service Providers: We share data with trusted third-party vendors who perform services on our behalf, including hosting providers, analytics services (Google, Microsoft, Meta), IDX platform providers (Showcase IDX), email marketing services, CRM systems, and customer support tools, subject to contractual obligations to protect your data. These companies are authorized to use your personal information only as necessary to provide these services.
Affiliated Real Estate Professionals: We may share your information with affiliated real estate agents, brokers, and business partners associated with the Site in order to facilitate real estate services you have requested.
Real Estate Transaction Parties: In the course of facilitating real estate transactions, we may share relevant information with other brokerages, agents, lenders, title companies, inspectors, and other parties necessary to complete a transaction, with your knowledge and in accordance with applicable MLS rules and real estate regulations.
MLS and Industry Partners: Property search activity and registration data may be shared with the applicable Multiple Listing Service in compliance with MLS rules and regulations.
Business Transfers: In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred as part of that transaction.
Legal Requirements: We may disclose your information as required by law, such as to comply with a subpoena or similar legal process, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
Protection of Rights: We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our Terms, or threats to the safety of any person.
With Your Consent: We may share your information with any other third party with your prior consent to do so.
- Data Retention
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy legal, accounting, real estate licensing, or reporting requirements. Real estate transaction records may be retained for the periods required by Illinois real estate licensing regulations and applicable law.
When we no longer need your personal information, we will securely delete or anonymize it in accordance with our data retention policies and applicable laws.
- Data Security
The security of your personal information is important to us. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. These measures include encryption of data in transit, access controls, regular security assessments, and staff training.
However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to use commercially reasonable means to protect your personal information, we cannot guarantee its absolute security.
- Your Rights Regarding Your Personal Data
9.1 General Rights
Depending on your jurisdiction, you may have the following rights with respect to your personal data:
Right of Access: You may request a copy of the personal data we hold about you, and learn if data is being processed, obtain disclosure regarding certain aspects of the processing, and obtain a copy of the data undergoing processing.
Right to Rectification: You may verify the accuracy of your data and request that we correct inaccurate or incomplete personal data.
Right to Erasure: You may request that we delete your personal data, subject to certain legal exceptions, including record-keeping requirements under real estate licensing regulations.
Right to Restriction: You may request that we restrict the processing of your personal data under certain circumstances. In such case, we will not process your data for any purpose other than storing it.
Right to Data Portability: You may request that we provide your personal data in a structured, commonly used, and machine-readable format, and if technically feasible, to have it transmitted to another controller.
Right to Object: You may object to the processing of your personal data for direct marketing or where we rely on legitimate interests, by providing a ground related to your particular situation to justify the objection.
Right to Withdraw Consent: Where processing is based on your consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.
Right to Lodge a Complaint: You have the right to bring a claim before your competent data protection authority.
9.2 How to Exercise Your Rights
Any requests to exercise your rights can be directed to O’Neil Property Group through the contact information provided at the end of this document. These requests can be exercised free of charge and will be addressed as early as possible and always within one month.
9.3 California Residents (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) provide you with specific rights regarding your personal information, including the right to know what personal information we collect, the categories of information we disclosed to third parties for their direct marketing purposes during the preceding calendar year, the names and addresses of the third parties that received that information, the right to delete your personal information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your privacy rights.
We will not share any personal information about you to the extent prohibited by applicable California law or to the extent your prior consent to share is required by applicable California law. To exercise any of these rights, please submit a verifiable consumer request to the contact information provided below. We will respond to your request within forty-five (45) days.
9.4 European Economic Area (GDPR)
If you are located in the European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR). We process your personal data on the basis of consent, contractual necessity, legitimate interests, or legal obligations. You have the right to lodge a complaint with your local data protection authority if you believe your rights have been violated. For international data transfers, we rely on Standard Contractual Clauses, adequacy decisions, or other lawful transfer mechanisms approved by the European Commission.
9.5 Opting Out of Targeted Advertising
You may opt out of targeted advertising by adjusting your settings on the following platforms: Facebook Ad Preferences (accessible through your Facebook account settings), Google Ads Settings (accessible through your Google account), and the Digital Advertising Alliance opt-out page at optout.aboutads.info. Opting out of targeted advertising does not mean you will no longer receive advertisements; rather, the advertisements you see will be less relevant to your interests.
- Visiting From Outside the United States
This Privacy Policy is intended to cover collection of information on the Site from residents of the United States. If you are visiting the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.
- Children’s Privacy
This Site is a general audience site and is not directed to individuals under the age of thirteen (13). We do not knowingly collect personal information from children under thirteen. If we become aware that we have collected personal data from a child under the relevant age threshold, we will take steps to delete that information promptly. If you believe that a child has provided us with personal data, please contact us immediately.
- No Rights of Third Parties
This Privacy Policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the Site.
- Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, the third-party services we use, legal requirements, or industry standards. If we make any material changes, we will notify you by email (sent to the email address specified in your account) or by means of a notice on the Site prior to the change becoming effective. We encourage you to periodically review this Privacy Policy for the latest information on our privacy practices.
- Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
O’Neil Property Group Kealan O’Neil, Designated Managing Broker 201 E Veterans Pkwy Yorkville, IL 60560 Phone: 630-381-4995